Marketing Faculty/Staff Directory

Parking and Driving Instructions

Undergraduate Program

Graduate Program

Marketing Careers

Marketing Internships

Marketing Jobs

Conferences & Workshops

Course Descriptions

Business Foundation Courses:
All majors in the College of Business Administration are required to complete general education requirements and a basic set of courses in Accounting, Economics, Computer Science, and Statistics as part of their lower division requirements. Courses in Marketing, Management, Finance, Business Law and Production/operations management, are required as a SSB business core. The degree requirements are listed on the Marketing Degree Sheet.

Marketing Requirements:
As a Marketing major, you must complete a number of upper division marketing courses as well as a series of special interest option courses that you select depending upon your own area of interest or specialization. Students entering college in different years will have different requirements, although the differences are slight from year to year. These differences reflect changes that we feel will better qualify you for a position in marketing when you graduate. At your option, you may choose to complete the requirements of more recent degree sheets rather than your original degree sheet. We recommend that you consult with your advisor as to the course plan that is best for you.

Marketing Foundation Courses:
All marketing majors are required to complete the following courses:
MKTG 3323 Consumer and Market Behavior
In consumer behavior, information will be provided on those factors that influence consumers in their purchase decisions. You will be exposed to material on a variety of internal variables known to influence consumer decisions, such as learning, motivation, attitudes, personality and lifestyle. In addition, a variety of external factors will be addressed, such as demographics, culture, the family, and the reference groups in buying behavior. Particular emphasis is placed on how knowledge of the consumer can assist the manager in segmenting the marketplace.

MKTG 4333 Marketing Research
Of primary importance to any firm that wishes to be effective is an understanding the consumer's wants and needs. But how do you obtain that information? Marketing research takes you through the various steps involved in defining the information problem, establishing the information needs, designing the appropriate instrument for obtaining the information, analyzing, and interpreting the results. In this course, you often have the opportunity to apply the principles taught, by being involved in a marketing research project and reporting your results.

MKTG 4683 Managerial Strategies In Marketing
The course first provides a description and analysis of the social, political, economic, and natural environments in which marketing decisions are made. It then provides a thorough analysis of marketing decision making. Both theory and applications are emphasized in the analyses. This course is considered a capstone marketing course, combining the knowledge you have learned in other courses and applying it to real world situations.

Other Marketing Courses: Four additional marketing courses are required for the major. These include any marketing courses or those marketing courses available through the various SSB Study Abroad programs.

Optional marketing courses:
MKTG 3433 Promotional Strategy. Promotional policies and techniques and their application to selling problems of the firm.

MKTG 3473 Professional Selling.Skills to understanding the professional personal selling process. Strong emphasis on the communications function of personal selling.

MKTG 3513 Sales Management.Sales planning and control, organization of the sales department, developing territories, motivating salespersons and control over sales operations.

MKTG 3613 Retailing Management. Applied marketing knowledge, with attention given to those concepts and methods which provide the necessary foundation for a retailing manager.

MKTG 4223 Business Logistics and Channel Management. An economic and operational analysis of the physical flow of goods and materials. A system interpretation of marketing channels.

MKTG 4443 Social Issues in the Marketing Environment. Social and legislative considerations as they relate to the marketplace.

MKTG 4553 International Marketing.The conceptual framework for marketing into and from foreign countries. The development of action-oriented strategies with emphasis on the uncontrollable factors that affect marketing decisions in an international setting.

MKTG 4773 Services Marketing. Conceptual and managerial tools for students who intend to be involved with the marketing of services. Characteristics of services, listening to customers, managing customer expectations, conceiving and creating service breakthroughs, service quality, positioning of services, managing demand and supply, creating a strategic service vision and designing a customer-focused organization to create and retain customers.

Other Basic Requirements
Communication:
You must select one written or oral communications course from among BCOM 3113, BCOM 3333, or SPCH 3723. Given exceptional performance in lower division, English and Speech courses, one may be allowed to substitute an upper division business course for this requirement.

Special Interest Options:
The marketing program allows you to select special interest courses that will complement your basic knowledge and pursue your own areas of interest. These may be directly related to your careers interests or may strengthen special skills.

Each student selects 12 hours of upper division (3000-4000) courses for his or her special interest option. Courses for the special interest option are to be taken from any field within the SSB. However, after visiting with you about your interests, your advisor may approve specific courses outside the SSB from areas such as History, Journalism/Advertising, Political Sciences, Psychology, Speech, or Sociology.

You may earn a minor in a field by completing 9 hours of course work in the following areas, beyond those required in the core curriculum--Accounting, Economics, Finance, or Management Science/Computer Systems. In addition, a minor is available in either International Business Management or Management Information Systems upon completion of selected specially identified courses. The minor designation will appear on your transcript.

Minor requirements for programs outside the SSB (e.g., foreign languages, journalism) are determined by the individual departments and colleges. Such minors can require up to 26 hours of course work. Plan EARLY if you are interested in a non-business minor.

To decide which courses best apply to your interests, discuss the matter with your advisor.

The William S. Spears School of Business at Oklahoma State University | Stillwater, Oklahoma 74078-4011 USA
E-mail: spears-info@okstate.edu | Telephone: (405) 744-5064 | Accredited by AACSB International | Copyright 2008. All rights reserved.